Rupal Shah has some ideas about the ways in which grocers could help their customers shop.
Read Rowena Patterson’s views on the future of voice commerce, as she shares some of Simpson Carpenter’s research in the latest edition of Internet Retailing
Inclusion brings big brand benefits, but do businesses really back the cause? Our blog on Pride AM shares some of our findings.
Almost half of UK households are expected to own a smart speaker by 2022. Read how The Grocer have reported on Simpson Carpenter’s research looking at what consumers want from their voice activated personal assistants in the future.
Ana Ramirez, International Head of Automotive Research, analyses the success of arguably auto’s most successful female.
Simpson Carpenter teamed up with Pride AM to conduct a research project – among both the general population and the LGBT+ community – in order to understand how well minority groups are represented in advertising and marketing and how accurately they are portrayed.
Simpson Carpenter carried out an in-depth research study in conjunction with Autocar Magazine looking at the future of autonomous cars. It examines what people know about autonomous cars. It asks whether they’ll be welcomed with open arms or rejected outright. And looks at who should build them – traditional car manufacturers or the tech giants?
As customer service expectations become more demanding, brands need to be looking outside their market sector for best practice in terms of delivering optimal service. Simpson Carpenter explored which brands and sectors are leading the way, and which ones are lagging behind.
Data Science is about a curiosity to explore – not a catch all job title. In this, Frank’s first blog of the year, he discusses what the data science hype truly means for market research professionals in analytic roles.