Inclusion brings big brand benefits, but do businesses really back the cause? Our blog on Pride AM shares some of our findings.
Ana Ramirez, International Head of Automotive Research, analyses the success of arguably auto’s most successful female.
Simpson Carpenter teamed up with Pride AM to conduct a research project – among both the general population and the LGBT+ community – in order to understand how well minority groups are represented in advertising and marketing and how accurately they are portrayed.
Simpson Carpenter carried out an in-depth research study in conjunction with Autocar Magazine looking at the future of autonomous cars. It examines what people know about autonomous cars. It asks whether they’ll be welcomed with open arms or rejected outright. And looks at who should build them – traditional car manufacturers or the tech giants?