Simpson Carpenter teamed up with Pride AM to conduct a research project – among both the general population and the LGBT+ community – in order to understand how well minority groups are represented in advertising and marketing and how accurately they are portrayed.
Simpson Carpenter carried out an in-depth research study in conjunction with Autocar Magazine looking at the future of autonomous cars. It examines what people know about autonomous cars. It asks whether they’ll be welcomed with open arms or rejected outright. And looks at who should build them – traditional car manufacturers or the tech giants?
As customer service expectations become more demanding, brands need to be looking outside their market sector for best practice in terms of delivering optimal service. Simpson Carpenter explored which brands and sectors are leading the way, and which ones are lagging behind.
Revealing the (not so well) hidden cultural drivers of customer experience