As customer service expectations become more demanding, brands need to be looking outside their market sector for best practice in terms of delivering optimal service. Simpson Carpenter explored which brands and sectors are leading the way, and which ones are lagging behind.
Brands need to shift their focus to the growing power of single consumers. John Murphy explains why in this short article recently published in More About Advertising…
Head of Cultural Insight, John Murphy, argues how brands can win by tapping into cultural tensions.
From Shanghai to London, hackers, tinkerers, enthusiasts, self-learners and entrepreneurs of all ages and abilities are employing a ‘hands on’ approach to constructing the world around them.
Alex Hodge, Head Of Qual at Simpson Carpenter discusses how cultural insight helps marketers and clients to scope out the cultural space in which consumer typologies live.
John Murphy, Head of Cultural Insight at Simpson Carpenter discusses how semiotics is a powerful research tool that puts brands and companies in control.