Rupal Shah has some ideas about the ways in which grocers could help their customers shop.
Simpson Carpenter teamed up with Pride AM to conduct a research project – among both the general population and the LGBT+ community – in order to understand how well minority groups are represented in advertising and marketing and how accurately they are portrayed.
Revealing the (not so well) hidden cultural drivers of customer experience
The best way to improve customers’ experience is to listen to their true voice, rather than deluge them with questions that they feel are irrelevant. However this means tapping into free-form text data which has always been difficult and costly to analyse.
Ever done a customer satisfaction survey and felt frustrated that your haven’t been given the chance to say what you really feel? You’re not alone. We identify 6 steps to putting the customer back in the customer satisfaction process.