Rupal Shah has some ideas about the ways in which grocers could help their customers shop.
Read Rowena Patterson’s views on the future of voice commerce, as she shares some of Simpson Carpenter’s research in the latest edition of Internet Retailing
As customer service expectations become more demanding, brands need to be looking outside their market sector for best practice in terms of delivering optimal service. Simpson Carpenter explored which brands and sectors are leading the way, and which ones are lagging behind.
Data Science is about a curiosity to explore – not a catch all job title. In this, Frank’s first blog of the year, he discusses what the data science hype truly means for market research professionals in analytic roles.
There are moments when ideas just click into place. A recent survey by Ofcom, the regulatory body for the comms industry, showed that handheld devices are now more popular than laptops for accessing the internet. And it’s overwhelmingly the young who are driving this change, which opens up a world of possibilities for research conducted […]