Rupal Shah has some ideas about the ways in which grocers could help their customers shop.
Read Rowena Patterson’s views on the future of voice commerce, as she shares some of Simpson Carpenter’s research in the latest edition of Internet Retailing
Inclusion brings big brand benefits, but do businesses really back the cause? Our blog on Pride AM shares some of our findings.
Almost half of UK households are expected to own a smart speaker by 2022. Read how The Grocer have reported on Simpson Carpenter’s research looking at what consumers want from their voice activated personal assistants in the future.
Simpson Carpenter teamed up with Pride AM to conduct a research project – among both the general population and the LGBT+ community – in order to understand how well minority groups are represented in advertising and marketing and how accurately they are portrayed.
As customer service expectations become more demanding, brands need to be looking outside their market sector for best practice in terms of delivering optimal service. Simpson Carpenter explored which brands and sectors are leading the way, and which ones are lagging behind.
Revealing the (not so well) hidden cultural drivers of customer experience
As the growth of online shopping continues unabated, customers expect to move easily between channels. So are retailers delivering a seamless multi-channel experience? We decided to put it to the test. We put online and store performance head-to-head to investigate which retailers are achieving this, and which are falling short.
A new television? A holiday perhaps? How do consumers really decide what to spend their money on? We set out to investigate.
As bricks and mortar retailers turn to new ways of enticing shoppers, the Simpson Carpenter team visited some of London’s top shops to check out the key trends and tech.