You know the feeling. You get a
great piece of qual from one agency, fabulous
quant from another - but there's no synergy. One
doesn't really reinforce the other - in fact
there are often contradictions. It's left to you
to make the links. Which costs you time - and
money. It even happens when you use a single
agency. Your project gets handled by two
separate teams who sometimes don't even seem to
talk to each other.
Not at Simpson Carpenter. Here we specialise in
truly integrated studies with an Account Manager
responsible for bringing together the qual and
quant elements, creating a single story from the
results and driving maximum insight and maximum
value out of the overall project. And there's no
compromise or tokenism. Both teams are at the
top of their games in their respective fields.
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