Pharmaceuticals

We Do Drugs

Pharma is a crowded, complex and dynamic place. It’s a place with many different stakeholders: each with different viewpoints, each with different needs. Understanding the healthcare marketplace requires experience, sensitivity and an ability to represent all those different points of view. It’s also key to connect with the critical points of leverage in a product’s development and subsequent life cycle.

We have our finger on the pulse of prescribers and key influencers. We understand the clinical and emotional aspects which drive uptake. What’s more, we find out why they prescribe certain products, yet reject others.

We monitor the heartbeat of patients too. We know how to talk to them to get genuinely honest feedback. We appreciate their importance in product life cycle management and we know how important their views are in long-term product success and acceptance.

We pride ourselves on meeting each challenge afresh; we do not have black box methodologies; we use our creativity and expertise to tackle problems and provide insight which will drive your business forward


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Automotive

We're Petrolheads

We love cars. Indeed, we’ve probably driven more automotive research than anything else.

We’ve decades of experience in automotive research. And that’s not just cars. We’ve researched vans, trucks, motorbikes, ATVs and even lawnmowers. Oh and £2million+ boats. In fact if it’s got an engine and it moves, chances are we’ve researched it. As well as the vehicles themselves we’ve worked on fuels and lubricants, service and repairs, vehicle financing and retailing.

We’ve talked to car buyers, fleet managers, truck drivers, dealer principals, sales and service staff around the world.

We use innovative research techniques grounded in cultural insight so you understand not just what’s happening in the market but why it’s happening

Retail

We Shop Till We Drop

In today’s fast-changing retail world it’s vital that retailers keep pace with ever more demanding consumer expectations.

We genuinely get retail. What makes people buy? What makes a customer pick up one product, yet reject another? Why does she linger in one part of a store only to rush through another?

We also know that the shopping journey is changing. And fast. We know how important it is to reinforce positive customer experience – and convey a consistent brand message – across different channels and touchpoints.

And we also get consumers. How they interact with and respond to brands and packaging and how they use products. What they say they want and what they really need. What they want to hear from you and how they want your brand to fit into their lives.


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Ads & comms

Ads & comms

There’s a lot of noise out there. Brands are shrieking and shouting and yelling for attention.

Yet somehow some brands consistently hit their target with stand-out executions. They’re the ones that feel relevant. The ones with empathy. The ones that work.

We help agencies cut through the noise. We fuel their planning and creativity. We do it globally and we do it locally. We help agencies win pitches and clients win customers.

We understand the fast-paced nature of the Comms world, so we work as fast as you. We produce compelling debriefs which become workshops, co-creation sessions or pitch scenarios so you are always one step ahead of the game for your clients.


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Tech

We Get Tech

We get technology. We’re clued up about the devices people buy, why they choose them and how they use them.

In these sectors, customer needs change rapidly as new products and services come onto the market. We help our clients anticipate and respond to these changes.

So whether you want to understand how your new premium phone stacks up against its competitors, whether that extra bit of battery life will generate more tablet sales or what are the must have features for your new large screen TV – that’s what we do. All round the world.

But just because we understand geek speak doesn’t mean we talk it. We provide clear, concise advice to help you innovate, communicate, grow your customer base and build your bottom line.


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