Online communities. Why Pharma is beginning to listen.

People have long been comfortable sharing thoughts and feelings online on just about any topic. These days this extends to their health. Online Communities provide an opportunity for us to get closer to patients and understand their needs and concerns – particularly when it comes to sensitive, stigmatised therapy areas. Some with HIV or erectile […]

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Research: The new rule of thumb

There are moments when ideas just click into place. A recent survey by Ofcom, the regulatory body for the comms industry, showed that handheld devices are now more popular than laptops for accessing the internet. And it’s overwhelmingly the young who are driving this change, which opens up a world of possibilities for research conducted […]

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Can you hear me now?

The best way to improve customers’ experience is to listen to their true voice, rather than deluge them with questions that they feel are irrelevant. However this means tapping into free-form text data which has always been difficult and costly to analyse.

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Creativity pays

Do highly creative ads really lead to increased sales, or do they ‘merely’ help improve the softer aspects of brand performance?

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The Maker Movement

From Shanghai to London, hackers, tinkerers, enthusiasts, self-learners and entrepreneurs of all ages and abilities are employing a ‘hands on’ approach to constructing the world around them.

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