Brands need to shift their focus to the growing power of single consumers. John Murphy explains why in this short article recently published in More About Advertising…
People have long been comfortable sharing thoughts and feelings online on just about any topic. These days this extends to their health. Online Communities provide an opportunity for us to get closer to patients and understand their needs and concerns – particularly when it comes to sensitive, stigmatised therapy areas. Some with HIV or erectile […]
Head of Cultural Insight, John Murphy, argues how brands can win by tapping into cultural tensions.
Revealing the (not so well) hidden cultural drivers of customer experience
Data Science is about a curiosity to explore – not a catch all job title. In this, Frank’s first blog of the year, he discusses what the data science hype truly means for market research professionals in analytic roles.
There are moments when ideas just click into place. A recent survey by Ofcom, the regulatory body for the comms industry, showed that handheld devices are now more popular than laptops for accessing the internet. And it’s overwhelmingly the young who are driving this change, which opens up a world of possibilities for research conducted […]
The best way to improve customers’ experience is to listen to their true voice, rather than deluge them with questions that they feel are irrelevant. However this means tapping into free-form text data which has always been difficult and costly to analyse.
Do highly creative ads really lead to increased sales, or do they ‘merely’ help improve the softer aspects of brand performance?
From Shanghai to London, hackers, tinkerers, enthusiasts, self-learners and entrepreneurs of all ages and abilities are employing a ‘hands on’ approach to constructing the world around them.
The shelves are filling up. There are lots of off-the-shelf text mining solutions out there, and I think I’ve tried them all. Initially to great effect: I popped in a news story. Brilliant! Fed in a twitter feed of recommended restaurants, again, I was quite excited.