Research: The new rule of thumb

There are moments when ideas just click into place. A recent survey by Ofcom, the regulatory body for the comms industry, showed that handheld devices are now more popular than laptops for accessing the internet. And it’s overwhelmingly the young who are driving this change, which opens up a world of possibilities for research conducted […]

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Can you hear me now?

The best way to improve customers’ experience is to listen to their true voice, rather than deluge them with questions that they feel are irrelevant. However this means tapping into free-form text data which has always been difficult and costly to analyse.

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Creativity pays

Do highly creative ads really lead to increased sales, or do they ‘merely’ help improve the softer aspects of brand performance?

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The Maker Movement

From Shanghai to London, hackers, tinkerers, enthusiasts, self-learners and entrepreneurs of all ages and abilities are employing a ‘hands on’ approach to constructing the world around them.

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Putting online and store channels head-to-head

As the growth of online shopping continues unabated, customers expect to move easily between channels. So are retailers delivering a seamless multi-channel experience? We decided to put it to the test. We put online and store performance head-to-head to investigate which retailers are achieving this, and which are falling short.

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