About us.

We immerse ourselves in your business, working alongside you to tailor every solution.

How we work.

We always strive for excellence and will never settle for good enough. We deliver ‘Clever Quality’, combining original thinking with the latest in AI and the highest operational standards.

Our methods.

We combine qualitative, quantitative and advanced analytics. Seamlessly. So learnings aren’t lost and you don’t have to repeat yourself to different teams.

We’ll mix the tried-and-tested with the very latest AI methods, road-test the latest digital techniques, and examine the technology. So we find out what really works and avoid the digital snake oil. And there’s a lot of it out there.

Then we’ll recommend what’s best for your project.

A word from our sponsors.

My favorite line from you is “leave it with us, we are on it”. I trustfully do that – I know my project is in good hands.

Insight was delivered clearly and precisely with an in-depth understanding, which showcased the opportunities the brands presented to the business. The recommendations directly influenced the final brand propositions, and the brands have subsequently launched in market.

Another amazing year filled with challenging questions, stimulating discussion & spot on insights because we are blessed to have you on our side. We would not be able to thrive without the outstanding job you are doing.

You guys did a fantastic job & it was amazing to see how fast you familiarized yourself with the disease. Energy level of 150% - very well done!

A clear story came through, which is really tough with such a complex project.

Simpson Carpenter is mindful of the executional challenges and providing a strong practical recommendation against each insight, rather than simply repeating what consumers have said.

Love your curiosity, critical thinking and never giving up on asking the right questions to us as a company. This has helped us become better ‘brand partners’ in our organization. Thank you for your great collaboration & partnership!

Simpson Carpenter have provided great insight into our customer journeys across our catering sectors with detailed practical recommendations on what we can do to drive sales.

Working with you & the whole Simpson Carpenter team is a true pleasure. Aside from achieving true progress on a content level, your collaborative approach paired with a candid & personal tone has made joint projects really fun!

You stand out from the crowd, and my entire team is highly impressed by you as well. When we talk internally, we don’t say “let’s connect with a research agency”, we say “let’s call Simpson Carpenter”

I have come to not only rely on, but actively crave your rigorous analysis & commentary, quick wit & most of all true collaborative spirit to make the best of everything. We delivered an amazing launch built on your work, & saw the strategy succeed because of your help.