We’re raising
the bar.
AI is reshaping the research landscape at an unprecedented pace.
We harness its power with precision, using it to unlock richer insights, accelerate analysis, and reveal patterns that traditional methods alone can’t reach.
But we never lose sight of the human truths at the core.
Our latest AI innovation.
Talk to the future.
Next-generation research using avatar moderators.
Powerful research isn’t about collecting words: it’s about understanding people.
QUASAI is our avatar-led interview tool. Able to hold authentic conversations with participants in multiple languages, each avatar is trained on our sector expertise and moderation skills, with the rigour you would expect from Simpson Carpenter.
When timelines are tight and participants difficult to engage, QUASAI’s avatars get
instinctive, honest responses at scale across multiple markets.
Proof-of-concept research shows the impact.
stayed fully focused
felt less judged
preferred talking to an avatar over a human moderator
And like everything at Simpson Carpenter, QUASAI is tailored to the individual needs of the sectors and clients we serve.
Talk to us about your Avatars
Curious about how it could work for your brand? Leave your details here and we’ll send you a link to try it out for yourself.
But we’ll never suggest AI unless it’s the right solution for your needs.
We use technology when it’s precious to your project, and only then.
By blending AI’s capabilities with our proven expertise, we create stronger connections, smarter strategies, and more confident decisions for your business — today and into the future.
QUASAI
AI moderators with hyperreal avatars to boost engagement
S•CORE
Our AI-powered outcome and reporting engine, forecasting campaign effectiveness with proven precision.
AI-enabled Results Dashboards
Speeding up the analysis of video, audio, and transcripts.
