Quasai shortlisted for Best New Product/Service Innovation at the Quirk’s Awards 2026

We are delighted that Quasai, Simpson Carpenter’s avatar-moderated research platform, is one of four finalists for Best New Product/Service Innovation at the Quirk’s Awards 2026.

Open to marketing researchers worldwide, Quirk's brings our work to an international stage. This category recognises new research products and services already available for and making an impact, with entries assessed by judges drawn from client teams, research suppliers and Quirk’s editorial staff.

Developed by Simpson Carpenter’s researchers, Quasai enables adaptive conversations between real participants and a humanoid AI moderator, with human expertise guiding research design, quality checks and interpretation. Our entry draws on its use with M&S Fashion, Home & Beauty to understand footwear customers’ needs and identify opportunities for growth.

A huge thank you to our partners at M&S for their trust and willingness to try a new approach, and to the researchers and developers behind Quasai. Congratulations too, to the other finalists.

The winners will be announced at a virtual awards celebration on the 17th November. Find out more about the Quirk’s Awards here.